Promoting Your Event

Once you have planned your Culture Days event, it is time to get everybody excited about attending it. Once registered, your event will be promoted on the Culture Days website, where you will have access to a variety of resources. However, there are many tools at your disposal to bring this marketing further.

Culture Days Tools

When you log in to your dashboard on our website, you will find a resource page where a variety of material is available for download. These customizable documents like our posters can be great assets to your marketing campaign. After filling in your event’s information on them, these documents can be distributed in your community. While we access much of our information online today, other forms of advertisements are still very effective. You can circulate the information about your event in local newspaper ad spaces, or even print off posters to be displayed on public event boards.

Control No Control, Nuit Blanche Winnipeg, MB, 2018 Photo: Christopher Ngo

Becoming a Feature Event

Culture Days wants to brag about you! We are always looking to highlight exceptional and exciting programs. With thousands of events being registered leading up to the Culture Days Weekend, you’ll want to make sure you get the most out of our promotional opportunities. Here’s a few tips on how to be a Featured Culture Days Event:

  • A picture’s worth a thousand clicks: the event photo you choose has the power to take your promotions to the next level. It should be eye-catching and not include any text (please don’t use Culture Days poster reproductions).
  • Your event must be participatory! We want to see unique approaches to engaging audiences; this means hands getting dirty, music being made and attendees getting into the groove together.
  • Make sure your event description is concise, snappy and compelling
  • Make sure your event is easy to share: let’s face it — social media is necessary to drive audiences. If you’re talking about your event on social platforms, we want to know! Be sure to tag @CultureDays in any posts (don’t forget your Provincial or Territorial Culture Days handles!) to show us how you’re engaging the public.

What will you get as a Featured Event?

Most importantly, your event is going to be flagged with a coveted gold star! This means that your event page will sprint straight to the front of our website, where you’ll be in good company with other exemplary events.

If your pictures are especially great, we’ll add you to our Featured Events Highlights on Instagram and our media highlight lists. We’ll also sing your praises on Twitter and include you in any Featured Events round-ups on other platforms.

Digital Marketing

Social media can be an essential tool in marketing your events and boosting your attendance over the course of the Culture Days weekend. During the National Congress for Culture, Culture Days gathered some tips from experts in the field. You can check out the tips they gave us in the videos below.

What is Your Goal?

You should always define your goals, purposes, time frame, resources, audience, and network before you start. Once you’ve identified your aims, you can decide which digital channel is the best fit for you.

Where Does Your Audience Spend Time Online?

Try to think like your audience or customers. A digital marketing strategy starts with understanding your audience and finding out where and how they are active online. Interact with your audience: ask them for feedback and listen to it. Once you understand them and how to find them on the Internet, you’ll be in a better position to design a digital marketing plan that grabs their attention. Adopt an audience-centric strategy.

Focus Your Scope

There are plenty of networking sites and platforms. The best way to ensure that you don’t spread yourself too thin is to figure out early on where your audiences “live” and concentrate on crafting content tailored for them. Whenever possible, base your choices on data and intuition. Before you start, gather information from groups already involved in digital marketing that have target audiences and goals similar to yours. Have a look at their following and its level of engagement, as well as their online content and conversations.

Take the Necessary Time

Carve out a certain amount of time daily and dedicate it to researching, writing content and interacting with your audience on social networks. There are plenty of content curation and scheduling tools out there that can help you save some time.

Digital Marketing Doesn’t Always Happen Digitally

Many take for granted the presence of a divide between the online and offline spheres, and it’s common practice for print and digital marketing teams to launch separate, disconnected campaigns. This barrier, however, is unnecessary and unproductive. Audiences and customers casually cross multiple marketing channels in a single hour and frequently see a billboard ad, a promotion flyer and a social media campaign within nanoseconds of each other. When it comes to connecting your online and offline programs, the most important thing to remember is to make sure that your interactions, both in the digital and “real” worlds, feel natural and human. Always “humanize” your social media marketing.

Find Your Advocates

Essentially, a brand advocate is someone who enjoys your product, organization, group, service, etc. so much that he or she tells other people about it online and/or offline. Identifying, enabling and cultivating these brand advocates is a great low-cost, high-return strategy.

Staying Relevant

Staying relevant all year long on social media is a challenge for every marketer, but it’s crucial to long-term success. Create and curate quality content on a consistent basis, analyze the response rate, share relevant third-party content, converse with your audience, and stay in touch!

Promote Alongside Peers

Nurturing your passionate audience members and motivating them to share your content is key, but sharing their content in return and encouraging their initiatives is equally crucial. Oftentimes, especially in the arts and culture sector, you have the same target audience. Join forces to leverage each other’s content and cross-promote one another.

Keep Making Content

Above all, social media demands a steady flow of consistently great content. The content you produce and promote should offer value, relevant information and expert advice, and it should encourage discussions.

The sooner you register your event and begin promoting it, the better your turn out will be on the weekend of Culture Days. Make sure to be in contact with you provincial Culture Days representative. They will be able to assist you with any questions you might have about the promotion of your event.