Community Organizer Guide

Since its inception in 2010, community organizers have become vital contributions to the success of the Culture Days weekend in hundreds of cities and towns throughout Canada. Community organizers come in all shapes and sizes but essentially, it is any person, organization or group that acts on the opportunity to mobilize people and support to bring Culture Days to life in their community. Across Canada, municipalities, arts councils, tourism agencies, Business Improvement Associations, and enthusiastic volunteers have all stepped forward as community organizers.

There are no hard and fast rules for mobilizing your community around Culture Days - but it does start with the inspiration and vision to make a difference! Organizing around Culture Days often involves identifying the talents and resources in your community and then encouraging collaboration and sharing to maximize the positive impact. Culture Days is an ideal opportunity to shine the spotlight on your arts and cultural community.

This guide will provide you with a number of actions you can take as a community organizer to get people around you involved in arts and culture during Culture Days.

Orange Shirt Day, Quesnel, BC, 2018 Photo: Patty Kimpton

Connect with Your Provincial or Territorial Representative

Time frame: January - October (Ongoing)

  • Connect about campaign strategies, resources, and network connections
  • Share your local plans for marketing and promotion
  • Share your local success stories, photos, video and other content
  • Share you challenges
  • Help provincial staff identify event organizers’ needs and what tools or resources could assist you

Promote Events Registration

Time frame: April - August

  • Be the central point of contact for local event organizers
  • Distribute news from your provincial/territorial Culture Days office to your local event organizers (newsletters, social media, etc…)
  • Introduce artists and cultural groups to each other
  • Distribute useful resources to potential organizers
  • Identify potential hub locations
  • Secure local promotion partners (can be used as incentive for registration and setting local deadlines)
  • Organize networking sessions for artists and cultural groups

Planning and Producing

Time frame: April - End of September

  • Choose a local deadline for registration (if offering local marketing promotion)
  • Make a local planning timeline for your community’s Culture Days events
  • Secure and organize a hub location
  • Plan and organize a local kick-off event
  • Direct event organizers to national or provincial staff for assistance with registration and questions

Marketing, Public Relations and Communications

Time frame: April - End of September

General Communications (April-July):

  • Be the central point of contact for local event organizers
  • Disseminate a Call for Participation
  • Direct local event organizers to the Participation Guide and other resources

Public Relations (August and September):

  • Identifying key local stories, sharing these with provincial staff
  • Be a spokesperson about local Culture Days events to media
  • Distribute press releases to local media
  • Follow-up calls with local media

Marketing (September):

  • Produce local event guide, such as a brochure or pull-out section of newspaper
  • Produce local advertisements (print, online and/or broadcast) promoting local events
  • Produce other marketing hand-outs such as postcards, stickers, etc.

Share Your Experience

Time frame: August - October

Pre-Event:

  • Share marketing and PR plans with provincial staff to optimize and bolster promo and reporting

Post-Event:

  • Complete survey
  • Report value and impressions of all local marketing to provincial staff
  • Report local successes and challenges to national or provincial staff
  • Submit examples of marketing collateral, photos, video and other samples that demonstrate what occurred in your community
  • Report attendance at local events to national or provincial staff

Shine the Light

Time frame: August - October

  • Encourage local Mayor and/or city council to make official proclamations - find the template here.
  • Encourage local Mayor and/or city council to speak about Culture Days in council meetings
  • Invite local elected officials to Culture Days events
  • Report on your local Culture Days successes to local Mayor and/or council

You can always contact national Culture Days staff or your provincial representative for further guidance and support!