Five Tips to Go from Draft to Live
Are you still in draft mode on the Culture Days website? Until you click “publish,” your activity will not be visible to website visitors. While it may be tempting to wait until you have all your details confirmed, it’s actually a good idea to “go live” sooner than later so you can take full advantage of the marketing campaign and be included among the thousands of activities across Canada. Here are some tips to help you do that:
1. Publish the basics, fill in the details later
Go ahead and publish your activity listing even if some of the smaller details still need to be worked out. Don’t worry! The registration system will continue to allow you full access to your account to edit activities and re-publish.
Example: Publish your workshop title and a short teaser description. You can add a longer description later.
2. Keep your description short and sweet
Three to four compelling sentences are usually enough to convey all the essential information for a single activity. Since Culture Days website visitors will be browsing through many activities, they will want clear, essential information. Provide your website address where people can get more detailed information if they wish.
Example: Don’t include lengthy biographies, artist statements and the history of the art form.
3. Beware of bundling
Combining several activities in one description can create a long and confusing listing (and you might find yourself waiting to confirm one activity at the expense of getting the word out about the others that are ready to announce.) By registering separate listings for each activity, you not only maximize your exposure on the website, you make it easier for the visitor to find exactly what they are looking for.
After saving your first activity, simply click “Add a New Activity” from the main “My Activities” page to register another one.
Example: Your heritage site is hosting a guided walking tour and a hands-on demonstration. Create two activities within your account instead of just one.
4. Get your activity on the map
Each activity listing includes a map function and culturedays.ca also features a map of Canada depicting all the activities across the country so that visitors can zoom into their community and see what is happening locally. Make sure you have correctly entered your full address and postal code for validation and confirm your location on the map.
Example: The public will be able to see on the map that your activity is within walking distance of several other activities.
5. Include a picture
An eye-catching image can go a long way to attracting the casual website visitor to your activity and will set it apart from the crowd. If you don’t include a photo, the system uses a standard Culture Days image.
Example: Use a photo of your iconic venue, a photo of similar activity in action or a colorful artwork.
For more detailed advice about writing a great activity listing, check out “Tips for Writing Activity Descriptions”.
Originally submitted to the Culture Days blog by Aubrey Reeves, Culture Days Ontario Manager, June 30, 2010.