Canadians’ Interests

The data presented on this page comes from national surveys conducted in 2018 and 2019. Our 2020 research is compiled separately as it is unique and centered around the impacts of the COVID-19 pandemic. To see this data, please refer to our COVID-19, Culture Days, and the Arts page.


We’ve gathered information regarding the kinds of arts and culture activities that Canadians engage with throughout the year, and the types of activities they wish they could be more involved in. There are also plenty of reasons why Canadians might not engage with arts and culture—how can the sector overcome some of these barriers and perceptions?

69% of the Canadian general population, and 98% of Culture Days attendees have participated in at least one arts and culture activity in the last year.

The top 5 are:


85% of Canadians are interested in attending a new kind of cultural activity. They are most interested in the following:

Further Reading:
‘Canadians’ Arts, Culture, and Heritage Participation in 2016’ - Hill Strategies Research Report

Download the graphics