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Culture Days 2016

CONGRATULATIONS CANADA! OVER 2.3 MILLION CANADIANS ATTENDED CULTURE DAYS IN 2016!

Since its inception in 2009, Culture Days has attracted over 13 million Canadians to discover the wealth and diversity of artistic and cultural activities available in their community.

According to independent research conducted nationally following the 7th edition of Culture Days September 30 and October 1 & 2, 2016, Culture Days is now wonderfully encouraging the year-round participation and engagement of Canadians in the arts and cultural life of their communities. During the 2016 Culture Days weekend, over 2.3 million Canadians participated in over 7,000 free activities hosted in over 900 cities and towns across Canada. That extraordinary participation level reflects an increase of over 61% throughout year and an 8% increase over last year’s event.

Those who attended Culture Days activities in 2016 report a 98% satisfaction with the events and 5 Culture Ministers officially proclaim Culture Days in their provinces, further solidifying the hundreds of cities and municipalities that anchor the events. Culture Days' marketing partners Bell Media spread the word by delivering over 180 million media impressions through Share Your Love of Culture contest across Bell Media TV, Radio and Digital platforms and Spring Cineplex national campaign will take us to a record level of reach.

With the generous support of the National Partner Sun Life Financial, through their Making the Arts More Accessible™ program, the Culture Days Bright Spots program delivered visibility, awareness and public participation in activities over the Culture Days weekend. On the question of the benefits of arts and cultural participation, we continue to see record respondents describe arts and culture as an enrichment of their lives, claiming that it provided them with a better sense of other cultures, and agreeing that it helped their local economy.

Culture Days 2014

After 5 years since its inception, there is every indication that Culture Days is taking firm root in more communities and attracting an ever-increasing number of Canadians to discover the wealth and diversity of artistic and cultural activities available in their community.

According to independent research conducted nationally following the milestone 5th Anniversary edition on September 26, 27 & 28, 2014, Culture Days is beginning to have measurable impact in encouraging the year-round participation and engagement of Canadians in the arts and cultural life of their communities. During the 2014 Culture Days weekend, 2 million Canadians participated in 7,643 free activities hosted in 891 cities and towns across Canada.

Those who attended Culture Days activities in 2014 and at least one other Culture Days event in 2010, 2011, 2012 and/or 2013 reported that as a result of their experience, they attended more arts and cultural events (57%), became a fan of an artist or cultural organization (37%), visited more art galleries or craft studios (39%), and took on more volunteer with an arts or cultural organization (29%).

On the question of the benefits of arts and cultural participation, 73% of respondants described it as an enrichment of their lives, half claimed that it provided them with a better sense of other cultures, and one in three agreed that it helped their local economy.*

Take a look at this infographic summarizing Culture Days’ results and impact 2014.

Click on the infographic to download it. Don't forget to share it with your followers across social media. 

*Data was taken from independent research conducted by the Strategic Counsel in October 2014 following the Culture Days event (September 26, 27 and 28, 2014).


Culture Days 2013

Check out this infographic summarizing Culture Days’ exceptional results and success in 2013.


Culture Days 2012

Download this report highlighting Culture Days' first three years of success.