Posted by Jihane El Atifi

Crowdfunding: a sustainable funding alternative?

Crowdfunding: a sustainable funding alternative?

by Jihane El Atifi

Why do we give our money, time and expertise to projects or causes? Are we fulfilling fantasies of being a movie producer, cartoonist, author, etc. by giving to a product or project in order to feel like we are helping bring it to life? Crowdfunding has changed the way people donate to causes in a…

Events
Sponsorship Activation Play

Sponsorship Activation

by Jihane El Atifi

After the sponsorship deal is signed the challenging work of activation…activates! But what does “Activating,” mean? Sponsorship activation is the term used to indicate a sponsor’s intention to promote and create awareness to the sponsorship of a said organization. Is it simply a matter of placing the sponsor’s logo on your communications assets and sending…

Sponsor Stewardship Play

Sponsor Stewardship

by Jihane El Atifi

We are all aware that we need to thank our sponsors. But what we don’t necessarily realize is how important it can be to go beyond the ordinary “thank you”. In 2012, Charity Village conducted a poll and found out that close to 70% of Canadian donors said that charities should do a better job…

Digital Marketing: Tips for the Novice to the Seasoned Pro, Part 2

Digital Marketing: Tips for the Novice to the Seasoned Pro, Part 2

by Jihane El Atifi

Social media can often feel like the busy streets of an urban metropolis – New York, Toronto, Montreal, Bangkok, etc. We cross paths, thinking (and posting, sharing, liking, tweeting) about our product, practice, organization, or ourselves, but our interactions are often superficial. It’s only when we take the time to really read, to really ask…

Resources
Digital Marketing: Tips for the Novice to the Seasoned Pro, Part 1

Digital Marketing: Tips for the Novice to the Seasoned Pro, Part 1

by Jihane El Atifi

Are you looking for ways to generate more buzz around your current practice or show? Are you trying to decide if you should allocate more time and resources to digital marketing? Do you feel ready to tackle a digital marketing strategy but aren’t sure where or how to start?  If you answered “yes” to any…

Resources
Leah Selk, la culture, une célébration de nos différences

Leah Selk, la culture, une célébration de nos différences

by Jihane El Atifi

Leah Selk n’aura pas besoin de suivre la diffusion en direct de la seconde édition du Congrès national sur la culture — parce qu’elle pourra y assister en personne! En tant que gagnante de la campagne de pré-inscription au Congrès sur la culture, elle aura la chance de participer au Congrès qui aura lieu les 22 et 23…

Inspiration
How to Participate in the Congress Livestream

How to Participate in the Congress Livestream

by Jihane El Atifi

The second National Congress on Culture on May 22nd and 23rd will be livestreamed in French and English! If you can’t make it to Winnipeg, make sure you join the conversation via livestream! The entire program of the National Congress on Culture, taking place in Winnipeg on May 22nd and 23rd, will be livestreamed to allow…

Warren Wilansky, Leader on the Digital Landscape

Warren Wilansky, Leader on the Digital Landscape

by Jihane El Atifi

Warren Wilansky, Founder and President of Plank Design, is participating in the 2nd edition of the National Congress on Culture on May 22nd and 23rd in Winnipeg, where he will share the stage with a number of fellow experts during the panel discussion “The Digital Marketing Primer: Tips for the Novice to the Seasoned Pro” at…

Inspiration