This is part two of a series on the progress of the 2014 Culture Days weekend being presented by Humber College and Lakeshore Arts in Etobicoke, Ontario - check out the first part here. This series will highlight marketing, sponsorship and community mobilization for Culture Days. Stay tuned for more coming soon!
As Culture Days approaches and – time to face it – the summer draws to a close, Etobicoke Lakeshore has become a hive of activity in preparation for the weeks to come.
As mentioned in my previous blog post on Humber College and Lakeshore Arts’ joint Culture Days venture, Etobicoke Lakeshore sets an artist application deadline to encourage activity registration long before the Culture Days weekend. This allows us to keep track of activity numbers, times, and locations, as well as to ensure that appropriate marketing efforts are implemented. Our application deadline of August 15 brought in activities in numbers far surpassing our original goal of 35; I’m pleased to announce that we’ll have 50 Culture Days activities taking place in Etobicoke Lakeshore this year!
With such a boost in activity registration, we’ve been very busy creating a master schedule to prevent activity overlap and ensure the weekend runs smoothly. Particular attention has been paid to our four activity hubs across South Etobicoke, where more than 10 activities may take place in one day. Squeezing 50 activities into our Culture Days guide has proven to be another challenge. This 16-page guide will be distributed to residents and businesses throughout the community in early September, showcasing all Etobicoke Lakeshore activities in one handy booklet.
High activity numbers seem to be accompanied by great variety, and we’re very excited for what’s to come. Many of last year’s favourites will return, such as the Assembly Hall’s Aboriginal Community Celebration & Social, which will feature traditional drumming, singing, and dancing, showcasing the spirit of First Nations peoples in Canada. Lakeshore Arts’ Cardboard Community will once again turn attendees into architects with a chance to build the cardboard kingdom of their dreams. New activities this year include cooking demos, a swing dance workshop, a puppet parade, Q&A sessions with local musicians, a Beatles tribute band, and even the appearance of a LEGO Master Builder. It’s time to get excited, people.
With the activity guide almost completed and just five weeks to go before Culture Days, Etobicoke Lakeshore will now shift gears into marketing mode. It’s time to amp up our social media presence and get the word out that Culture Days is coming. Wish us luck!
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