Culture Days and National Broadcast Partner CTV (Bell Media) were thrilled to offer Canadian students the opportunity to participate in the first-ever Student Reporters Internship program in conjunction with the National Congress on Culture held in Winnipeg on May 23 and 24, 2014. Four lucky students participated in a behind-the-scenes guided tour of the CTV Newsroom in Winnipeg and a mentoring session with Marci Ien, co-host of CTV's Canada AM, while covering the Congress. Don't miss out on their reports in this special blog series!
“The stronger the vision…the more people will see it.”
- Gail Asper
Gail Asper started the day with an energetic and powerful speech about the importance of finding supporters and thanking them. She discussed many of her adventures finding donors for her projects, as well as the wise words of her father Israel Asper. She mentioned her experiences with rejection and advised the audience to fundraise in pairs so that “when you get rejected, you’re not drinking on your own.” The whole auditorium burst into laughter at that remark, and she went on to deliver the rest of her inspiring speech.
The first panel of the day then took place, with its expert participants expanding on the topic of relationships with sponsors that Gail Asper had earlier spoken of.
The next panel was held, this time covering digital marketing and strategies for organizations to adopt in order to engage the public in their cause--among other things, how organizations can promote themselves on social media platforms such as Facebook and Twitter. It was truly a discussion that everyone wanted to hear more of.
After lunch, a video about Jean Giguère’s humble beginnings as a supporter of the Winnipeg arts scene was shown to honour her as the recipient of the 2014 Governor General’s Ramon Hnatyshyn Award for Voluntarism in the Performing Arts. The beautiful film was made by the National Film Board and is titled “Jean Giguère: The Measure of a Place.”
A special video message from the Chair of the Culture Days Steering Committee was shown to introduce Jean, and she received a standing ovation from the audience as she approached the stage. She gave a speech on how she got her start in the arts and the importance of volunteers to organizations. Jean is truly an inspiration to us all.
Next up, community leaders from all over Canada shared the success they had with Culture Days in their communities. Their amazing stories were shown in Pecha Kucha style presentations: 20 slides playing for 20 seconds each.
The day then ended for us student reporter interns with an unforgettable one-on-one session with CTV’s Marci Ien, who shared some of her tips and stories about the journalism world. Did you know that she first started out on television as a child actress? Or that she is a big fan of sports, especially basketball? Meeting Marci, and participating in the Congress as a whole, was truly an experience to remember.
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