It’s less than two weeks to show time and everything is quickly coming together here at Etobicoke Lakeshore. Our marketing work is already creating action and we’re continuing to push forward with other marketing initiatives. Here are some tips to help you with your continued marketing drive.
- Switching from long-term marketing to weekly/daily. A few weeks ago we launched an article in the local Etobicoke Village newspaper. The two-page article, complete with detailed listings of our activities, kicked off our public outreach. As we get closer to the final week we’ve shifted our efforts to reaching out to daily/weekly media outlets. Our aim is to focus on attracting editorial pieces that will continue to build on the early buzz of festival.
- Remember internal channels. I split my time between getting the word out through internal outlets at Humber College and through external media outlets. If you’re in a large organization, it’s important to remember to promote your activities through all channels. Internal contacts that are already invested in and informed about your activities will help you spread the word.
- Piggybacking other festivals. Keep an eye out for other festivals/events that take place before Culture Days. Get in touch with festival organizers and see if you can volunteer for a few hours in exchange for having a Culture Days information booth at their festival.
- Posters vs. the need for verbal communication. Next time you’re walking down the street, take a look at how many posters there are for different festivals and events. Our eyeballs are constantly bombarded by advertisements, and as a result we tend to sometimes tune out these posters. Don’t get me wrong - posters are still needed when marketing, but don’t rely on them to bring in the masses. You need to put effort into verbally communicating your message to people.
We’re almost at the festival weekend - keep pushing ahead!
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