Are you still in draft mode on the Culture Days website? When you click “publish,” your activity will automatically appear online. Draft activities are not visible on the website. Please publish so you can take full advantage of the upcoming marketing toolkits. You can modify your details after you have published.
Tip #1 – Publish the basics, fill in the details later
Go ahead and publish your activity listing even if some of the smaller details still need to be worked out. The registration system continues to allow you full access to your account to edit activities and re-publish.
Example: Publish your workshop title and a short teaser description. You can add a longer description later.
Tip #2 – Keep your description short and sweet
Three to four compelling sentences are usually enough to convey all the essential information for a single activity. Since Culture Days website visitors will be browsing through many activities, they will want clear, essential information. Provide your website address where people can get more detailed information if they wish.
Example: Don’t include lengthy biographies, artist statements and the history of the art form.
Tip #3 –Don’t bundle multiple activities in one description
Combining several activities in one description can create a long and confusing listing. Create separate activities listings to maximize your exposure on the website. After saving your first activity, you can click “New Activity” from the main “My Activities” page to add another activity.
Example: Your heritage site is hosting a guided walking tour and a hands-on demonstration. Create two activities within your account instead of just one.
Tip #4 – Get your activity on the map
Each activity listing includes a map function and the Culture Days website also features a map of Canada depicting all the activities across the country. Users can zoom into their region and city to see what is happening locally. Make sure you have correctly entered your full address and postal code for validation and confirm your location on the map.
Example: The public will be able to see on the map that your activity is within walking distance of several other activities.
Tip #5 – Include a picture
An eye-catching image can go a long way to attracting the casual website visitor to your activity and to set it apart from the crowd. If you don’t include a photo, the system uses a standard Culture Days image.
Example: Use a photo of your iconic venue, a photo of similar activity in action or of a colourful artwork.
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