Thanks to all who participated in last week's Info Session on Self-Promo and Marketing!
This Info Session was the first in a series dedicated to self-promotion, so if you weren't able to join in, mark these upcoming sessions in your calendar:
- Tuesday, August 16 at 2pm ET - Self-Promo: Public Relations
- Tuesday, August 23rd at 2pm ET - Self-Promo: Marketing Tools and Social Media
Be sure to reserve your spot for these sessions here.
Last Tuesday, we reviewed some of the FREE Culture Days marketing tools now available for download off the Culture Days web site, including: logos, e-flyers, web banners, and web badges. You can maximize the use of these tools by uploading logos to your social media profile, sending e-flyers via email, or posting the web banners and badges on your website or blog; all you have to do is simply copy and paste the provided embed code!
Culture Days will continue to release free marketing tools, including customizable posters, post cards/flyers, web banners, and more! Stay tuned for the release dates of these items, along with a PR Tool Kit, which will be made available over the next couple of weeks.
Also discussed during the Info Session was how word of mouth is a powerful and effective tool, as seen in the Culture Days elevator pitch. This pitch was created as a guide to help activity organizers explain the Culture Days movement and spread the word. There has been some great feedback about the pitch and many are creating their own! Feel free to share your pitch with the growing Culture Days network in the "Comments" section, here.
Those who participated in the Info Session also posed questions about how to find a venue and how to "hub". In both instances, the best place to start is on the Culture Days web site. Check out the "Looking for a space to share" page - this is where available venues are listed. Also, use the search functionalities on the web site to search for other activities happening near you and see if you can work with other organizers to share venue space and resources. You can also contact your regional representative - they can connect you with other organizers and also make suggestions for possible venues.
One of the key marketing tools available to you is your activity page. With an engaging title, clear description and an enticing photo, your activity page will be ready for its close up! To learn more about how to write a captivating description, check out this informative blog post. Not sure how to upload a photo? It's quick and easy! Click here to learn more.
Did you know that your activity page has built-in social media tools? Maximize your activity's visibility by "liking" the activity and have it automatically shared with friends on Facebook and Twitter. Social media is a great resource when wanting to share a message to many in a short period of time - you can copy the URL for your activity page (the address for your page at the top of your web browser) and send it out to your network of friends, family, colleagues, and whoever else via email, Facebook, Twitter, or any other social media platform. Don't forget to "like" and "follow" Culture Days on Facebook and Twitter, as well; Culture Days encourages cross-promotion and wants your activity to become a success, so be sure to use the Culture Days social media channels made available to you!
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