Culture Days 2010
Thank you to everyone who supported and participated in the inaugural 2010 Culture Days event!
The response and enthusiastic participation by the Canadian public and the arts and cultural community this past September was fantastic. Over 4,500 free hands-on, participatory activities and events in some 700 cities and towns across Canada attracted millions of Canadians to celebrate and become more familiar with the incredible diversity and creativity of artists and cultural groups in their communities.
Independent Survey Results
Canadian research firm The Strategic Counsel was commissioned to produce an independent study on the impacts and outcomes of Canada’s first Culture Days. Here are the highlights from October 2010 surveys of the Canadian public, Culture Days activity organizers and non-participating organizations:
- Awareness was very high with approximately one-third of Canadians reporting that they’re aware of Culture Days.
- Three quarters of people who participated in Culture Days activities were very satisfied, and 90% of those in participating communities say they are likely to participate in Culture Days next year.
- Over 70% of people who participated in Culture Days activities believe that it will inspire people to attend more locally based events in future.
- Over 67% believe that Culture Days has increased awareness of how artists and arts organizations make a positive contribution to the community.
- 86% of Culture Days activity organizers report that they are very likely or likely to participate in Culture Days next year.
- Two-thirds of non-participating organizations and individuals report that they are somewhat likely to participate in Culture Days next year.
Download the independent study on Culture Days 2010 by The Strategic Counsel
Overview by community and province
National Marketing Campaign Highlights
Reports summarizing the Culture Days national marketing campaign and marketing activity that took place at local and regional levels across the country shows significant value and audiences. Here is an overview:
Marketing & Media Campaign
- National and regional marketing efforts for Culture Days in 2010 delivered 112,299,192 impressions and the campaign value was close to $1.8 million.
- Culture Days’ national media partnerships with CBC, The Globe and Mail and St. Joseph’s Media had a combined in-kind value of over $1.3-million.
- Several provinces including BC, Saskatchewan, Manitoba, Ontario and Newfoundland ran additional regional marketing campaigns for Culture Days. The cash and in-kind value of their combined efforts was close to $500,000, with marketing impressions of 6,040,240.
Download the Culture Days marketing campaign report
Public Relations
There were approximately 911 media coverage hits (newspaper, TV, radio and online media) for Culture Days from April – October 2010. The PR reach for exceeded 141 million print, broadcast and online impressions.
Download the media coverage highlights report
Website & Social Media
- The inaugural campaign brought 118,828 visitors to the Culture Days website (CultureDays.ca / Fetedelaculture.ca) from 1,125 communities for a total of 709,549 page views.
- Culture Days was active on social media platforms and ran a Facebook campaign over the Culture Days weekend that generated over 2.3 million impressions. Visit Twitter, YouTube, Flickr and Facebook to see the size and make up of the online communities for yourself. Be sure to “like” or follow us and spread the word to help these virtual Culture Days communities grow!