Over the past four years, Culture Days has become a vibrant portal to increase the awareness, participation and engagement of Canadians in the arts and cultural life of their communities.
With cultural engagement firmly engrained in well over 800 Canadian cities and towns, this second National Congress on Culture will be a unique rallying point and networking opportunity to share a diversity of experiences, trends, best practices, and impacts of public engagement in arts and culture in Canada.
An exceptional rallying point and networking opportunity to share and learn from a diversity of experiences, trends, best practices, and impacts of public engagement in arts and culture in Canada today.
Join provocative panel guests, keynotes speakers, key decision makers, cultural leaders, public and private sector funders, policy makers, media influencers, and artists and cultural practitioners in one of Canada’s most culturally engaged cities!
Explore the following topics, and take away useful tips, practical advice and inspiring lessons:
Be inspired and take a look at what participants had to say last year about the Congress and cultural engagement in this video:
The Congress will begin at noon with a networking luncheon.
Opening Keynote TBA
IS YOUR ORGANIZATION RELEVANT THROUGHOUT THE YEAR?
Like others, much of your attention and resources are spent reaching out and engaging your community for your shows, exhibitions, productions, festival, or other time-specific programs. Leveraging your core programming and communications to engage your audiences and community throughout the year is increasingly crucial to sustaining and building support. This panel of leading practitioners will share the challenges, rewards and lessons learned on how they successfully extend and deepen their reach beyond their core programs to build value and engagement throughout the year.
The first day will end with an Opening Cocktail reception on the majestic rooftop of the Winnipeg Art Gallery.
Opening Keynote TBA
MAKING THE MOST OUT OF YOUR RELATIONSHIPS WITH SPONSORS
What compels individuals and companies to support arts and cultural programs and organizations in their communities and across the country? Is this an investment, marketing strategy, or matter of the heart, and how can we tell the difference? In what form can the support come in, how much, and for how long? How do sponsors assess the effectiveness of their support, and what are the critical factors that contribute to the most successful, long-term partnerships?
Whether you’ve secured a financial or in-kind donation or partnership from your local grocer, shopping centre, a multi-national corporation, or a generous philanthropist, stewarding sponsor relations is a finely tuned management skill and is vital to any artist’s or organization’s capacity to fully realize its mission and goals. Bringing together a leading group of active sponsors and fundraising experts, this panel discussion will get to the heart of sponsor relations, partnership management, and donor stewardship – including building clear communications strategies, setting expectations and delivering on the promise.
THE DIGITAL MARKETING PRIMER: TIPS FOR THE NOVICE TO THE SEASONED PRO
Facebook, Twitter, YouTube, crowd sourcing, engagement, community management; it’s a lot of jargon. But, once these terms are successfully unpacked and understood, they become critical avenues for marketing your cultural organization, event, or creative work to an ever-changing audience using ever-changing methodologies.
This panel discussion will demystify the digital marketing landscape and share some very practical tips and insights on how today’s audiences are interacting online with arts and culture – and how you can draw them into engaging with your world!
CULTURE DAYS SUCCESS STORIES: INSPIRING LEADERSHIP AND INNOVATION IN PUBLIC ENGAGEMENT
A crowd favourite at last year’s Congress, hear from the innovators who have championed the success of Culture Days in their community, city, and regions and take away some very practical insights and inspirational lessons to apply in your community. This diverse group of stakeholders is passionate about arts and culture and has taken great steps to activate and engage those around them, building a legacy of stronger ties, new audiences, and increased support for their work and those in their communities. Panelists will discuss their challenges and successes in implementing Culture Days, the lessons learned, and impacts during and beyond the annual Culture Days event.
The Congress will culminate at the historic Fort Garry Hotel with a celebratory evening featuring great performances from some of Manitoba’s brightest artists during an Awards cocktail reception and dinner where the 2013 Culture Days Award winners will be honoured.