“I would contest,” says Gavin Stride, director of UK’s Farnham Maltings, “that for our communities and the arts to survive we need to disenthrall our view of what the arts are and are not. [...] We need to reject ideas that are too often posed as opposites. Excellence and popular, accessible or experimental, maker or audience, high or low art, amateur or professional. We also have to get away from the drug dealer attitude of getting people in on the soft stuff before we get them on to real art.”