Does your studio tour happen on the same weekend as Culture Days? Whether you are a new or a well established studio tour, cross promotion with Culture Days can help get the word out about your event. Culture Days has a wealth of promotional tools and templates that are beneficial to studio tours.
In Ontario, Studio Tours participating in Culture Days this year include: Saugeen Autumn Leaves Tour, Brant Studio Tour, Muskoka Autumn Studio Tour, Cornwall’s Apples & Art Studio Tour, Windsor Essex Open Studio Tour, Tweed and Area Studio Tour and Englehart’s Open Door Studio Tour, among others.
Culture Days Ontario spoke to Elsa Mann of Night & Day Pottery Studio, Marketing Chairperson of the Saugeen Autumn Leaves Studio Tour, now in its 19th year, about her tips on successfully promoting a studio tour. Here are four tips that Elsa recommends:
1. Be sure to clearly identify the different mediums of participating artists (pottery, watercolours, sculpture etc.) and the kinds of artwork that will be available at each studio in your listings. People often choose which studios to visit based on their interest in a certain type of work. It’s best if this information is searchable on your website or if your listings are arranged by medium.
- Culture Days Tip: Register each studio on your tour separately on the Culture Days website with a unifying title as Brant Studio Tour has done, i.e., Brant Studio Tour 2012 - Ralph Heather, Brant Studio Tour 2012 - Aliki Mikulich, etc. Then identify each artist’s work by searchable key words so that people interested in that medium can find the most appealing activity listings. There is a drop-down list of suggested keywords, but you can also add your own. Listing each studio separately also allows people to create a personalized schedule for their tour using Culture Days’ Bright Spots Schedule.
2. Web-based marketing is important, yet some artists on your tour may be uncomfortable online. Focus on having someone adept at social media do outreach or training in order to make use of all the new tools available for outreach.
- Culture Days Tip: Culture Days has many online promotional tools available for activity organizers to use. Activity pages are linked in to social media; you can “like” your activity or share it on Facebook or Twitter. You can upload video complete with our branded video bumpers to our YouTube channel. And web badges, and customizable web banners, and e-flyers are also available for download in our tips & tools section. Coming soon: webcasts on how to use social media to your advantage.
3. Signage and directions are very important and need to be well thought-out, especially for a rural tour. Even if you are a well established tour, maps and signage can always be improved.
- Culture Days Tip: Registering each studio as an independent activity provides the public with a link to a Google map showing the exact location of each studio. In rural areas where Google maps can sometimes be imprecise, you can customize the map to ensure that both it and your address are correct.
4. Be clear about the amenities and services provided at your studio as well any accessibility issues at your site. People planning their tours want to know: Is the studio on a gravel road? Are there stairs? Is there a washroom available? What methods of payment are accepted? etc. This is especially important on a rural tour where people are driving a fair distance between studios and are outside of towns and cities. Providing the public with this information will help them to plan their route and lowers frustration.
- Culture Days Tip: If applicable, be sure to check the wheelchair accessible box. You can also add information about accessibility and amenities to the “Supplemental Information” section of the registration.
Are you participating in a studio tour and have some good tips to share? Do you have an interesting idea for animating your studio during Culture Days? Join the conversation and share your expertise by commenting on this post.
- Share This