Since its inception in 2010, Culture Days National Broadcast partner CBC and National Newspaper Partner The Globe and Mail have made an invaluable contribution to establishing the annual celebration of arts and culture across Canada. In addition the vital marketing and PR done by artists and organizations to promote their Culture Days activities, these two media giants are the bedrock of the annual multi-million dollar national campaign that creates national awareness of Culture Days. And, from the Winnipeg Free Press, Regina Leader Post to the London Free Press, Richmond Review and Metro, Provincial Task Forces and an increasing number of community organizers also establish excellent partnerships with local media to develop great Culture Days campaigns.
Did you know that the 2011 Culture Days Marketing and PR campaign generated some 275 million impressions and that independent national research showed that one in three Canadians were aware of Culture Days? The collective outreach efforts really gets the word out! Find out more about the impact of the 2011 national marketing campaign and other results from the second edition of Culture Days last year.
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