The Elevator Pitch: A Short Explanation of Culture Days

posted July 14th, 2011 | by Culture Days | View Comments

As the Culture Days event weekend grows nearer, lots of people are talking about it. However, you may be wondering how to explain what Culture Days is all about. Without getting too lengthy or going into too much detail, how do you talk about Culture Days?

An elevator pitch is a great way of highlighting key aspects of what makes Culture Days unique to someone who is unfamiliar with the movement. An elevator pitch is a clear and concise description, and its name reflects the idea that one should be able to deliver a short summary in the span of an elevator ride.

When telling friends, family and anyone else about your activity or Culture Days in general, an elevator pitch is an enticing and efficient way to share your message!

Below is an elevator pitch you can use when talking about Culture Days.

Culture Days Elevator Pitch

  • Culture Days is a collaborative pan-Canadian, volunteer movement to raise the awarenessaccessibilityparticipation and engagement of all Canadians in the arts and cultural life of their communities.
  • Culture Days is a grassroots movement that self-mobilizes to implement concurrent, annual, province-wide public participation events that take place throughout the country over the last weekend of September.
  • This year, Culture Days is taking place throughout the country on September 30, October 1 & 2.
  • Thousands of artists, individuals, organizations and communities are involved in organizing Culture Days.
  • Culture Days events feature free, hands-on, interactive activities that invite the public to participate “behind the scenes,” to discover the world of artists, creators, historians, architects, curators, and designers at work in their community.
  • Culture Days is the largest-ever grassroots campaign to celebrate the arts and promote cultural participation in Canada.
  • You can find out more via the Culture Days web site: CultureDays.ca
Views expressed on this blog are the personal views of the contributors, and should not be taken to represent the views of Culture Days, unless Culture Days is indicated as the author of the post.

View Comments to “The Elevator Pitch: A Short Explanation of Culture Days”

  1. David C. says:
    Thanks for the Culture Day Elevator Pitch but I would not use the first two — too many ulti-syllable words and I couldn't say them without sounding (to myself) as though I was a politician.  The other statements are much more 'inviting' — letting people know that they will not be an audience but participants. 
    David C.
  2. Michelle says:
    I think the pitches are too corporate sounding.  I'm focusing on the grassroots nature of arts and culture.  After all, we're celebrating something really spectacular and it's fun!

    Here's my pitch:  “Culture Days is a cool event celebrating arts and culture and it's happening right across Canada coast-to-coast.  You can see anything and everything from organic farming, a dress rehearsal for the opera, to artists working in their studios and lots more.  It's for everyone and it's free!  Check out their website culturedays.ca.”

  3. Mbaxter says:
    I agree that the pitch is way to political & dry sounding. I like Michelle's pitch :-)
  4. Margaret says:
    I think that since this so that people can understand what Culture Days is all about it should be in plain spoken language and a lot shorter, something like “a cross Canada grass movement intended to involve the public with the arts, featuring free hands on interactive events that will open up the world of the arts and artists to everyone” so something.
  5. Great feedback!

    This elevator pitch is intended as a guide, using some of the language that has been used to describe Culture Days.

    Please feel free to come up with your own version of the elevator pitch, such as the great one Michelle wrote, and share them here – in the comment section!

  6. Bigdogrugs says:
    Arts and culture is a slow movement.  It's truly amazing and has deep roots in our society.  Canada is an exciting place to live – it's a cultural frontier.  As a fibre artist I want my hand hooked rugs to tell a story.  And while my designs are contemporary I feel very connected to the past.  My work is driven by passion… and I love sharing what I do (both conceptual and technical) with the visitors who come to my studio.  These are some of the things that I want to convey in my elevator pitch.

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