On May 26, it was announced that Sun Life Financial will receive two Business for the Arts (BftA) awards this year, including an Award of Distinction for its exemplary support of Culture Days.
Sun Life’s support of Culture Days enables a high impact, accessible and integrated multi-level collective marketing and media campaign that showcases the largest and most diverse set of arts and cultural stakeholders across Canada, working together collaboratively to reach out to the public in solidarity for the first time.
The only Canadian company to ever win two distinguished BftA awards in the same year, Sun Life will also receive The Globe and Mail’s Most Innovative Marketing Sponsorship Award for its support of the Toronto Public Library’s Museum + Arts Pass (MAP). Through the Sun Life MAP, the Toronto Public Library is able to bring the experience of the performing and visual arts to a wider audience and broaden access to arts and culture in Toronto’s priority neighbourhoods.
Tom Bogart at the May 9 Culture Days 2011 media launch in Vancouver (Photo credit: Tim Matheson)
Understanding that the arts enrich our lives and communities, Sun Life has a particular focus on ensuring increased access through its Making the Arts More Accessible program. "Because Culture Days helps raise the profile of artists and cultural organizations of all types in communities across Canada, the movement provides a tremendous opportunity for businesses to make a valuable contribution to nurturing Canada’s creative talent and increasing accessibility to arts and culture,” declared Tom Bogart Executive, Vice President of Sun Life and Chair of Culture Days Council of Corporate Champions at the May 9 media launch for Culture Days 2011.“We are very pleased to continue our involvement with the ongoing growth of Culture Days and I urge other organizations to support this distinctly Canadian movement."
Congratulations to Sun Life for these two distinguished awards and for championing further support of arts and culture throughout Canada!
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