Archive for June, 2010

Five tips to help you go from draft to live

June 30th, 2010 by Aubrey Reeves

Are you still in draft mode on the Culture Days website? When you click “publish” your activity will automatically appear online. Draft activities are not visible on the website.  Please publish so you can take full advantage of the upcoming marketing toolkits and the summer promotions being planned.  You can modify your details after you have published.

Tip #1 – Publish the basics, fill in the details later

Go ahead and publish your activity listing even if some of the smaller details still need to be worked out. The registration system continues to allow you full access to your account to edit activities and re-publish.

Example: Publish your workshop title and a short teaser description. You can add a longer description later.

Tip #2 – Keep your description short and sweet

Three to four compelling sentences are usually enough to convey all the essential information for a single activity. Since Culture Days website visitors will be browsing through many activities, they will want clear, essential information. Provide your website address where people can get more detailed information if they wish.

Example: Don’t include lengthy biographies, artist statements and the history of the art form.

Tip #3 –Don’t bundle multiple activities in one description

Combining several activities in one description can create a long and confusing listing. Create separate activities listings to maximize your exposure on the website.  After saving your first activity, you can click “New Activity” from the main “My Activities” page to add another activity.

Example: Your heritage site is hosting a guided walking tour and a hands-on demonstration. Create two activities within your account instead of just one.

Tip #4 – Get your activity on the map

Each activity listing includes a map function and the Culture Days website also features a map of Canada depicting all the activities across the country. Users can zoom into their region and city to see what is happening locally. Make sure you have correctly entered your full address and postal code for validation and confirm your location on the map.

Example: The public will be able to see on the map that your activity is within walking distance of several other activities.

Tip #5 – Include a picture

An eye-catching image can go a long way to attracting the casual website visitor to your activity and to set it apart from the crowd. If you don’t include a photo, the system uses a standard Culture Days image.

Example:  Use a photo of your iconic venue, a photo of similar activity in action or of a colourful artwork.

7 Ways Festivals can take part in Culture Days

June 28th, 2010 by Aubrey Reeves

For festivals that overlap with Culture Days on September 24-26 participation is easy — all they have to do is register their existing free and participatory activities. But what if your festival’s season does not correspond with Culture Days?

Don’t let this discourage you.  There are lots of ways that festivals can be involved in the movement even off-season. Culture Days is a useful way to remind your audiences of the festival’s contribution to the community all-year round even when your organization is not as visible and active. It can be a good occasion to promote your next festival season. Here are some suggestions:

If Culture Days is 1 to 3 months before your festival season

  • Plan to launch your festival catalogue and/or website during Culture Days. Here’s a chance to distribute your festival catalogue to new audiences and to generate some buzz.
  • Offer a brief teaser of what is to come. You can whet the audience’s appetite and encourage ticket sales for the festival.
  • Put on a “meet and greet” with the local artists who are going to be featured in your festival. Not only is it a chance to showcase the local talent, but it can be very useful for local artists to meet each other and the festival staff before things get really hectic.
  • Host a volunteer appreciation session to celebrate the contribution of your committed volunteers and to recruit new volunteers for the up-coming festival.

 

If Culture Days is more than 4 months before your festival season

  • Promote the festival’s call for submissions by hosting a “meet the curator/festival programmer” session. It can be an opportunity to reach out to new artists and tackle some of the typical questions you get about submissions.
  • Host a Festival highlights lounge. Show some videos of previous festivals, share stories and invite previous years’ artists to talk about their experiences of the festival.  If you offer an early-bird subscription discount, this is a great time to remind audiences about it.

 

If your festival season just ended

  • Celebrate the festival award winners by offering audiences one last chance to see the “Best in the Fest” or present a panel discussion by the winners.

Finally, it’s not necessary to put on a big show in your off-season to be part of the Culture Days movement. Activities can be low-maintenance and low-stress events that simply welcome the public into your world and sparks dialogue and exhange. Please post comments if you think of other ways festivals can participate.

Gavin Stride speaks at Art Matters. “You know what the difference is between sport and art? Sport is less competitive.”

June 24th, 2010 by Helen Yung

Last week I was at the 51st Art Matters forum, which took place this time in Kitchener-Waterloo during the Magnetic North Theatre Festival. Art Matters is a series of public forums on arts and culture organized by their Excellencies, Governor General Michaelle Jean and her partner Jean-Daniel Lafond. Some 230 people attended this iteration. The theme was Creating Art, Creating Communities.

Gavin Stride, director of UK’s Farnham Maltings, was one of the cultural practitioners at Art Matters who was invited to present some thoughts on the topic. He started with a funny and insightful anecdote:

On a visit to Brittany last year I was walking round a fairly austere cathedral in Vannes with my son. Above the altar there was a beautiful stained glass window of the crucifixion. We were following a fairly elderly English couple around and the wife turned to her husband and said ‘You see the sky around Jesus’ head?’ and the husband said ‘yes’ and she said ‘That’s the colour I want our bathroom’.

Everyone laughed at this. And Gavin immediately said, “You see, we laugh. But I would argue that this woman was making an artistic choice about the quality of her life. Art is everywhere.” Or, one could say – artists and cultural creators are everywhere.

It was a great opener to a great presentation that articulated many points and perspectives that I thought the Culture Days network have also considered, debated or would otherwise be interested in hearing. Gavin’s presentation continued as follows:

I would contest that for our communities and the arts to survive we need to disenthrall our view of what the arts are and are not. I like that word, disenthrall. To reject the things that we are enthralled to. We need to reject ideas that are too often posed as opposites. Excellence and popular, accessible or experimental, maker or audience, high or low art, amateur or professional. We also have to get away from the drug dealer attitude of getting people in on the soft stuff before we get them on to real art. People express who they are in all sorts of ways. As knitters and cooks as gardeners and cake decorators, we tell stories to our children, dance at weddings, sing songs to our country at the start of football matches. Art is everywhere.

In the UK the Arts Council of England has just undertaken a major piece of research on how the arts might thrive over the next ten years. A kind of 2020 plan. And the sector itself said “invest in participation.” The more people know how to make a pot the more likely they are to recognise the work of an extraordinary potter, understand the craft and be prepared to pay for it. You see, participation and excellence are constituents of the same ambition.

Of course this is what sport has been doing for years.  You know the difference is between sport and art? Sport is less competitive. Picture those huge marathons that happen in London and New York and cities all over the world. Well some are wonderful athletes who will cover the course in 2 hours 12 minutes but there are also people finishing inside two three five hours. – and celebrate their achievements.  People train for months in our parks and on our roads to be as good as they can be on that one day. They encourage each other. Buddy up, lend a hand, even stop to check someone is alright. Everybody gets that if we stay active we will live longer. That sport is good because it keeps your body healthy. Well I would argue that what sport does for the body the arts do for the mind. We need those events in the arts.

I am not sure if arts create communities but they do help us think, understand, feel and imagine. That’s what the arts do. They develop our emotional intelligence, bring us together, help us imagine, heal, build empathy and develop a vocabulary to make collective sense of the world.

When I first started working with Farnham Maltings I said that my job was to help people feel happier, live longer and be safer. And that if I didn’t get that right they could have their money back. I still believe it. It is a much more compelling argument than ‘I want you money to pay for my art’.  I don’t know about in Canada but in the UK only about 10% of people are regular attendees of the arts. Well I am interested in the other 90%. That might mean working in new ways in new places through a different set of skills.

In the UK we have moved in the last month from a labour government whose emphasis was on the instructive value of art to a conservative government who are happy to promote the intrinsic value. Me? I am too busy trying to make the world a better place to get involved in politics. But there is something about the institutional value of art. The capacity they have to make sense of all our lives. I’m with Isabel Allende when she says ‘Art is to humankind what dreams are to the individual’ And it is everywhere.

What do you think? Did Gavin’s thoughts resonate with you? Share your thoughts – leave a comment below.


Tips on how to participate in Culture Days

June 24th, 2010 by manitoba

In Manitoba we circulated a quick “5 tips to help you get started” document for Culture Days based on the post from Aubrey Reeves. The documents (English and French versions) are available below in case they might be helpful to you as well as look for easy ways to get involved and take advantage of all the promotional opportunities available through Culture Days.

Five tips to get you started

June 21st, 2010 by Aubrey Reeves

Tip #1 – Just register the outreach activities you are already doing

Organizations don’t need to develop a completely new event to join Culture Days. Existing outreach or arts education programs can be included in Culture Days.

Example: Your gallery hosts five artist talks a year. Simply schedule one of those talks during Culture Days.

Tip #2 – Cross-promote and enhance your ticketed events

Add a free Culture Days activity before, after or adjacent to your ticketed events taking place during September 30, October 1-2, 2011. Activities such as artist talks, backstage tours or demonstrations can enrich the audiences’ understanding of the work they are about to see and draw new people to your main attractions.

Example: Hold an “instrument petting zoo” for kids before a concert. Orchestra players explain how to handle and make sounds on the various instruments in the symphony.

Tip #3 – Remember your creative process can be as interesting as the final product

As artists, we put our hearts and souls into our art works yet most of the time we only show the final product.  Witnessing the creative process in action can cultivate the public’s understanding and appreciation of your artistic labour as well as develop a deeper enjoyment of the finished work.

Example: Open your dance rehearsal to the public and encourage questions and dialogue between the audience, performers and choreographer.

Tip #4 – Invite the public to join in

Encourage the public to give your art form a try with hands-on activities. The public will develop an appreciation of the technical challenges of art-making and may discover their own creative impulses.

Example: Invite people to get their hands dirty throwing clay on a wheel at your pottery studio.

Tip #5 – Make new connections! Collaborate with other artists and arts workers

Collaborate with artists, arts organizations, municipal cultural staff and community facilities in your local area to plan and schedule activities.  Pool your resources, venues, talent and time to collectively build the Culture Days movement in your community and attract larger crowds to events.

We’re Crossing The Line!

June 11th, 2010 by Crystal Kolt

Manitoba and Saskatchewan are erasing the lines this CULTURE DAYS. For the past 9 months, artists, museums, municipalities and school divisions have been sitting at a very large round table discussing how to make CULTURE DAYS in North Central Canada the best it can be. With the huge benefit of being border communities, Flin Flon, Manitoba and Creighton Saskatchewan are joining forces… and artists to explore the unique arts, culture and heritage found in this part of Canada. We love it all! Birch bark biting, animal Tufting, a huge musical scene including the Flin Flon Community Choir which not only brought Canada 2 original musicals theatre productions to Canada including BOMBERTOWN but also joined forces and voices with our friends in Nova Scotia to premier Scott Macmillan’s fantastic work CELTIC MASS FOR THE SEA in New York’s CARNEGIE HALL. Great Theatre companies and our Artists include Sculptor Irvin Head, Jason Lucas, Linda Mandes and Elaine Angelski. We can’t wait to see and hear artists and performers from Thompson, MB , Churchill, MB Cranberry Portage and The Pas MB.
We Can’t Wait!

Culture Days in South Korea

June 3rd, 2010 by Lucy White

[logo for 2010 Jeju Haevichi Arts Festival]I am about to travel to South Korea to make a presentation at the Jeju Haevichi Arts Festival at the invitation of the Korean Cultural & Arts Centers Association. I’ve been asked to make special note of Culture Days! I am thrilled that news of Culture Days has spread as far afield as South Korea and a little daunted at the same time. After all, the inaugural Culture Days is still more than 3 months away.

I’m taking the fabulous promo video and I hope that I’ll be able to demonstrate the website. There is already an interesting range of events registered from rug hooking to play readings — that give the flavour of what is to come.

Of course, I’ll be chatting to dozens of arts professionals as well and I hope to bring back useful questions and feedback for the Culture Days team.
As the event grows nearer and the details start to overwhelm us, the news that our initiative is of interest on the other side of the planet is a great reminder that what we are about launch is truly innovative and forward-looking.

Lucy White, PACT